PRESS RELEASE
Utility Assistance Program Heating Up
as
Cold Weather Rule Expires
Salvation Army HeatShare preparing for influx of inquiries
ROSEVILLE, Minn. – April 15, 2009 – The Salvation Army’s HeatShare program is about to catch fire. Thousands of low-income individuals and families will soon begin calling for assistance to pay for utility bills they’ve been unable to afford all winter.
Why now? Because today is the expiration date of the state’s Cold Weather Rule, which protects households from having their heat shut off Oct. 15 – April 15. Utility companies can now begin the collections process on their past-due accounts. Those who cannot pay will be in danger of having their utilities disconnected.
HeatShare exists to serve these people. Qualified individuals or families must provide documented proof that they applied for, but did not receive an adequate amount of assistance from government providers. To ensure these households are making an effort to pay their bill, The Salvation Army requires they pay a 3 percent minimum ($600 maximum).
“We are a safety net before the bottom drops out,” said Mike McGlone, HeatShare director for the Twin Cities Salvation Army.
Organizations such as the Minneapolis Foundation recognize the importance of HeatShare. Earlier this month, the nonprofit donated $30,000 through its Crisis Assistance Fund.
HeatShare has assisted 260,000 people since it began 26 years ago. In the past two years, the average unpaid bill of HeatShare recipients has gone from $350 to over $1,000.
Tax deductible donations to HeatShare can be made below, by calling 800-SAL-ARMY, or by mailing a check to 2445 Prior Ave. N., Roseville, MN 55113.
