PRESS RELEASE

Need for Christmas Assistance Up 130 Percent

November 25, 2009 – ROSEVILLE, Minn. – The Salvation Army is experiencing a 130 percent increase in the number of families needing Christmas assistance this holiday season. Since Nov. 9, an average of 709 families per day have registered for assistance, up from 308 families per day last year.

Registered families will receive toys and grocery gift cards at Salvation Army Toy Shops in Minneapolis, St. Paul, Burnsville and Roseville beginning Dec. 17.

“We expected an increase in need this year, but this is staggering,” said Major Darryl Leedom, commander of the Twin Cities Salvation Army. “We are dedicated to providing for families as our resources allow. This will be a challenge.”

Next to bell ringing, The Salvation Army’s largest volunteer need is happening now through Dec. 22 at The Salvation Army headquarters in Roseville. About 100 volunteers are needed to field questions from Toy Shop-registered families. To register for this activity, or to bell ring, click here or call 651-746-3400.

Registration for Christmas assistance ends Dec. 10. Families in need can sign up by calling 651-746-3593 or online here.

The Twin Cities Salvation Army serves more than 200,000 people a year through its 25 local centers of operation. Daily it serves 2,000 hot meals and shelters 850 people. More than 14,000 local volunteers help The Salvation Army provide a multitude of services, from child daycare to senior housing. To volunteer with The Salvation Army or to make a donation, please call 651-746-3400 or toll free at 800-SAL-ARMY. Checks made out to The Salvation Army may be sent to 2445 Prior Ave. N, Roseville, MN 55113. Click below to make an online donation.