PRESS RELEASE
The Salvation Army Brings Holiday Music to the iPhone
December 10, 2008 – The Salvation Army, one of the largest charitable organizations in the United States, today announced the availability of the Salvation Army Holiday Music application in the iPhone Application Store for $2.99, with proceeds to benefit The Salvation Army.
The application streams hundreds of holiday favorites, ranging from time-honored classics such as Nat King Cole’s “The Christmas Song” and Bing Crosby’s “White Christmas” to a selection of The Salvation Army’s own signature brand of brass-flavored holiday tunes. For $2.99, consumers get unlimited listening.
“The Salvation Army is excited to spread the good cheer of the season through music while offering a new way for our supporters to contribute to one of their favorite causes,” said Major George Hood, National Community Relations Secretary for The Salvation Army. "This is one music download that can make a real difference in people's lives."
This Christmas, The Salvation Army's Red Kettle campaign is hoping to top the record $118 million donated in 2007. To do that, the Army is harnessing a range of technology and social media. This includes adding credit card scanners at some of its iconic Red Kettles, as well as an Online Red Kettle application, Facebook widgets, and the ability to donate via text message.
Now, The Salvation Army is teaming with Seattle startup Melodeo to bring The Salvation Army Holiday Music service to iPhone users. Melodeo is a leader in streaming media on the Web and on mobile devices with its Mobilcast and nuTsie products.
"The iPhone and the App Store have changed everything in the mobile market. The App Store, in particular, has been an unprecedented success, with over 200 million apps downloaded in fewer than 100 days," said Melodeo CEO Jim Billmaier. "We feel privileged to partner with The Salvation Army to offer the first major philanthropic initiative in the App Store."
The Salvation Army serves more than 200,000 people in the Twin Cities and is a safety net for those with no place to turn. We serve 2,100 hot meals every day and house more than 850 people every night. To volunteer with The Salvation Army or to make a credit card donation, call 651-746-3400 or 1-800-SAL-ARMY. Checks made out to The Salvation Army may be sent to 2445 Prior Ave., Roseville, MN 55113. Click below to make an online donation.
